Dear Youth Fashion Summit participants

It is almost a month since we met in Copenhagen for the workshop at Maersk and for the Copenhagen Fashion Summit in The Opera.

We have received much positive feedback on both the process and on your results in terms of the 7 demands. The quotes below are just a few –

The next generation didn’t just voice their opinions at the Copenhagen Fashion Summit earlier this month; it roared.”- Veronica Crespi, Ecouterre,

One of the most powerful moments of the presentation was when 100 design students from all over the world presented their goals and ideas for creating a more sustainable fashion industry. It gave us hope.” – Derek Blasberg, V-Magazine.

All presentations from Copenhagen Fashion Summit, including your demands can be found at Copenhagen Fashion Summit´s site.

Once again thank you all for your enormous contribution to the Youth Fashion Summit and the Copenhagen Fashion Summit.

On behalf of Danish Fashion Institute / Nordic Fashion Association and KEA / Copenhagen School of Design and Technology we wish you all the best for the future.

Dear students and lecturers

We here at KEA and Danish Fashion Institute / Nordic Fashion Association would like to thank all of you for making the Youth Fashion Summit and the Copenhagen Fashion Summit into something really unique. We hope it was a good and rewarding experience for all of you.

Once again – thank you so very much for your great dedication and contributions.

Best,
KEA Staff

CONSUMER SOLUTIONS
We demand that brands create memories, not junk.

COST
We demand to see the total cost tag, instead of just the price tag

COMMUNICATION
We demand a voice for the consumer – a forum where they can ask their questions about sustainability and break through the jungle of information

CONVENIENCE
We demand that you cut the crap – make sustainable fashion an easy choice

CONSULTATION
We demand empowerment of retail staff with knowledge and pride.
Pride + involvement = a sense of community

CIVIL SOCIETY
We demand a link between the society of makers and the society of wearers – rebuild trust!

COOLNESS
We demand that designers are empowered to make sustainability a creative possibility – and turn hippie into Gaga!

Breakfasting in sunshine

When I’m meeting the participants for breakfast they are sitting outside enjoying the sunshine at the terrace. Danhostel near the Bella Center has been so kind to host them during the days of the summit’s and is taking very good care of them.

Danhostel has been so kind to host the fashion students

Most of them are already dressed up as I arrive and asking me some questions about the opera. The nerves have started to show up – in a good way though.

Wayne Tu from London College of Fashion is excited to hear the speeches by all the prominent guests. His teacher will participate in the event as well, so he hopes she will like their presentation.

“I’m so nervous even though I’m not the one presenting our suggestions on stage. But we have worked so hard on this presentation together” Steff from London College of Fashion tells me.

At another table they are asking me where to go shopping in Copenhagen. They are clearly disappointed in the fact that tomorrow the shops are closed for the public holiday.

A last cup of coffee and we are ready to leave with the bus for the opera house and the COPENHAGEN FASHION SUMMIT!

 

Here they are – the 100 designers of the future!

 

Presentation of the next steps towards sustainable fashion

The climax of the day is the presentation by the hardworking groups. The suggested solutions regarding the 7 C’s are being revealed to some of the most powerful people in the industry. The VIP panel consisted of

Eva Kruse (Danish Fashion Institute), Giorgio Pace (V Magazine), Martin Lidegaard (Minister for Climate, Energy and Building), Marko Matysik (Vouge), Kai Margrander (Glamour), Nick Main (Deloitte), Søren Stig Nielsen (Maersk Line), Mark Hachmann (Lee & Fung Sourcing Europe Apparel)

The atmosphere is intense as the suggested solutions are being presented by one student from each group. The panel is carefully listening and sharing their perspectives with us.

The easy choice

“Buying sustainable fashion should be as easy as buying a coffee at Starbucks”.

The host Peter Ingwersen from Day Birger et Mikkelsen sums up one of the presentations. Sustainable fashion should be an easy choice for both producers as well as consumers.

After the feedback the presentations are modified and the groups are now ready with their final presentation for the Copenhagen Fashion Summit tomorrow.

“It’s difficult to boil down such complex areas into one or two punch lines, but it is a cool exercise”, a student from Milan says.

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The last finger is put on tomorrow’s presentations

Moving on

The Youth Fashion Summit ends at Maersk with a reception, before a bus is taking us to Christiania for dinner at Spiseloppen. It is a bus full of tired, but happy participants. Everybody agrees that dinner and a drink is the perfect next step of the day.

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The Youth Fashion Summit ends with a nice reception

Getting ready for the presentation

Looking around the students work intensively on finishing their presentations. The different groups are practicing their performances. Taking their serious face expressions into consideration it looks like they all could use additional 10 minutes.

Coco Noordervliet from London College of Fashion is writing down the last part of her presentation regarding coolness. She looks confident and excited.

“The time for the workshop was fine. We have worked so focused the last couple of hours and under pressure, and I think we could keep going on and on”, she smiles.

Discussing the 7 C’s 

The next workshop is emphasizing the following 7 C’s; Consumer solutions, Cost, Communications, Convenience, Consultation, Civil society, Coolness

I’m joining the group that is discussing coolness. The group consists of 10 girls.

 

What is cool?

After a short brainstorm words as confidence, individualism, vintage, sexy and trend setting are written on the board as inspiration for the further discussion. Being so many different people with different cultures and ideas provides a perfect setting for the discussion.

Soon they point out that it is crucial that the clothes need to be as strong in design as any other item and at least as colourful.

 

Cool is unpolitical

Also not everybody likes to make political statements. Therefore the coolness is preferred to be apolitical.

“It’s better to move focus away from the political part of sustainability, because it is almost impossible to be sustainable all the way. It is better for a brand to pick out some aspects, where you show sustainability”, a girl says and the others agree.

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The second workshop of the Youth Fashion Summit - the students discuss the challenges and the solutions of the 7 C's.

 

 

Grandmothers coat – perhaps redesigned

Another aspect is to tell the story of the clothes. Give the clothes an identity and think of it as “a good friend”.

 

Cool sustainable fashion

After two hour’s discussion on making sustainable clothes cool, we are ready for the presentation. The challenge is to create a cult of coolness around sustainable fashion – and for the solution the girls are full of ideas; for instance marking every garment, making it subtle, making the trend setters lead the “movement” ect. 

 

“It is always difficult with the solutions, because there are so many different approaches to that, but it is interesting to map the opportunities” a girl from Milan says.

 

Tomorrow’s presenter

Before the next coffee break we are asked to choose our presenter for tomorrow’s Copenhagen Fashion Summit. After a fast vote we have a candidate, who is ready to stand up for 1000 people at the opera house tomorrow – not to mention all the people who watch it in TV or online. We can’t wait to hear Coco from London College of Fashion speak!