Same understanding, same direction

After 30 minutes of workshop the key findings from the prepared etnoraids are found and presented.  Each group has discussed their understanding of the challenge and they conclude in agreement that green is the new black – but reaching the consumer is not by appealing to people’s conscience, but by creating sustainable fashion that is COOL and affordable.   

After the presentation it’s time to enjoy lunch outside in the sun. I’m lucky to find a spot near fashion management students from Italy and Taiwan, but who are studying in London, and I’m curious to hear their impressions of the summit so far.

“It’s cool that we all share the same understanding of the challenge – that means that we can move in the same direction,” one of them says.

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