We demand that brands create memories, not junk.
We demand to see the total cost tag, instead of just the price tag
We demand a voice for the consumer – a forum where they can ask their questions about sustainability and break through the jungle of information
We demand that you cut the crap – make sustainable fashion an easy choice
We demand empowerment of retail staff with knowledge and pride.
Pride + involvement = a sense of community
We demand a link between the society of makers and the society of wearers – rebuild trust!
We demand that designers are empowered to make sustainability a creative possibility – and turn hippie into Gaga!