7 Cs / 7 DEMANDS

CONSUMER SOLUTIONS
We demand that brands create memories, not junk.

COST
We demand to see the total cost tag, instead of just the price tag

COMMUNICATION
We demand a voice for the consumer – a forum where they can ask their questions about sustainability and break through the jungle of information

CONVENIENCE
We demand that you cut the crap – make sustainable fashion an easy choice

CONSULTATION
We demand empowerment of retail staff with knowledge and pride.
Pride + involvement = a sense of community

CIVIL SOCIETY
We demand a link between the society of makers and the society of wearers – rebuild trust!

COOLNESS
We demand that designers are empowered to make sustainability a creative possibility – and turn hippie into Gaga!

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