2nd webinar: POST CONSUMERISM AND PROLONGED LIFE CYCLE OF A FASHION GARMENT

When: Wednesday 11 April, 17:00-19:00 GMT +1

Introduction: The second webinar focuses on post consumerism and prolonged life cycle of a garment.

Purpose: To give an overview of a post-retail journey of a garment, who are the main actors in that journey and how can they influence consumers in their fashion use and disposal decisions.
What sustainable garment use (reuse) and disposal solutions exist today for consumers?
What business model innovations are needed to amplify the sustainable post-retail consumer behaviour and bring eco-innovative solutions to the future industry?

  • 17:00:  Introductions to post-retail garment system (Kerli Kant Hvass)
    New sustainable business models (Kerli Kant Hvass)
    Questions and dialog
  • 18:00:  5 minutes break
  • 18.05:  Introduction to workshop in Youth Fashion Summit in Copenhagen May 2
    by Tina Hjort, KEA / Copenhagen School of Design and Technology
  • 18:45:  Questions and dialog
  • 19:00:  Students continue the dialog on the Youth Fashion Summit blog

Format: Webinar 120 minutes
Equipment: For better sound use headphones.
Host: Kerli Kant Hvass

See and hear the presentations here
Link to the french initiative Eco TLC

Questions during Kerli Kant Hvass presentation:
Wouldn’t it be more effective to get governments to make legislating, and to implement recycling (of cans, paper, metals, glass, etc)?
Governments play a very important role in regulating recycling and in many product groups this is already a norm today (glas, paper etc.). Textile recycling is currently not regulated by law in Denmark and in many other countries ( to my knowledge only France have implemented an extended producer responsibility scheme, which dictates that companies that introduce new textile products to the French market have to organize the recycling of these activities or pay a fee to a third-party organization). On EU level, there are currently discussions concerning directives for the textile industry, where one possible measure is extended producer responsibility to the full life-cycle of the products, which would include systems of take-back and post consumer waste management.

If you have a paper maybe put that on the blog?
Paper is under process.

Do you have any more info about innovative upcycling solutions in regards to development of recycling industry? You say that people should take more care of their garments: do you then say that people should by more quality clothing and not “fast fashion” like H&M and Zara? 
I think, that people should only buy what they really love, is it Gucci or H&M or made by a local designer – then they also take good care of the garment. It often coincides, that good quality products are more expensive and cheap fashion is of less quality, but this is not always the rule. For example, I have some “fast fashion” brand clothes, which are many years old, but still in a very good form and condition, and because I have really loved them, I have never washed them in machine, only by hand in gentle soap and have taken good care of them.

Are there any voucher programs in Denmark? 
Recently Jackpot run a take-back campaign, where customers got 20% discount on  their new purchases when they returned their used Jackpot garments to the store. This campaign only lasted 2 weeks.

 

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