3rd webinar: SHAPING SUSTAINABLE COMMUNICATION IN THE SEARCH OF SPEEDING UP A BEHAVIOUR CHANGE IN CONSUMERISM

When: Thursday 19 April, 17:00-19:00 GMT +1

Introduction: THE NICE CONSUMER research summary and discussion paper illustrates barriers where lack of information, transparency about sustainable products makes it difficult for the consumer to change behaviour into smarter consumption patterns. Sustainable communication can play a significant role in giving trustful information about products and for creating relevance for consumers to make changes in their perception of values and identification with consumption.

Purpose: The purpose of this webinar is to give the students an overview of sustainable communication and its potentials and also giving the students insight, tools and motivation to use sustainable communication in their own practices when challenging the aforementioned barriers.

How can we make use of sustainable communication to reach out to the consumers, with what impact and through which channels?

Which communication strategy, platform and outcome are needed to amplify sustainable and smart consumer behaviour and to bring innovative solutions to the future fashion field?

Agenda:
17:00  

  • Part one: Introductions to sustainable communication strategy, platform and outcome by Helene Niclasen Jeune-Allsopp.
  • Part two: How specific elements within sustainable communication can catalyse behaviour change and how we can use this in a sustainable business strategy by Helene Niclasen Jeune-Allsopp.

Questions and dialog

18:00  5 minutes break

18:05 Introduction to how to work with your findings and visualisation of ethnoraids by Camilla Roed Simpson.

Format: Webinar 120 minutes
Hosts: Helene Niclasen Jeune-Allsopp and Camilla Roed Simpson

See the full webinar presentation here
See Helene Jeune´s presentation here
See Camilla R. Simpson´s presentation here

GUIDE
How to work with your findings from your ETHNORAIDS

1. OVERVIEW Listen to recordings, view pictures, films and read your notes.

2. THE NATIVES WORLD Note down sayings, tendencies, habits and things that represents the informants you have meet on your Ethnoraids. Note down whether the behavior was strong or weak (from 1 – 5, 5 being a very strong representation of your informants’ consumer behavior).

3. THE 5 KEY FINDINGS / TRENDS FROM THE FIELD You should end up with 5 key findings from your field. 5 trends that represents your field! (Mark your 5 findings as strong or weak trends 1 – 5). You must be able to argue why you have chosen these 5 trends:

  • You should be able to argue why these trends represents your field.
  • Collect quotes, words, sayings from your field – these are the ‘natives’ own words, that also support the selected trends.
  • You should then also make up your own statements, funny words, solgans – these are your words about the field. Words that represents your field. In this there is a form of story telling and it is indeed a subjective form of communication – this ok, just remember to be true to your field as once again, you must be able to argue why you have chosen to represent your field in this way.

When you present the 5 key findings you can write them as words, short sentences, they can rime be funny, clever, whatever you think of. On this level storytelling is an essential element as you want to catch your attention. For each 5 key finding you must have a sub text that is the argument. The argument could include a quote or picture from the field.

IMPORTANT: YOU MUST SUBMIT YOUR 5 KEY FINDINGS INCLUDING ARGUMENTS IN WRITING (WORD DOCUMENT) AND 2 – 5 PICTURES, graphically set up as you would like to present them on a A4 SIZE IN PDF FORMAT – TO DITTE (difh@kea.dk) AT THE LATEST ON THE APRIL 26th.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: