After 30 minutes of workshop the key findings from the prepared etnoraids are found and presented.  Each group has discussed their understanding of the challenge and they conclude in agreement that green is the new black – but reaching the consumer is not by appealing to people’s conscience, but by creating sustainable fashion that is COOL and affordable.   

After the presentation it’s time to enjoy lunch outside in the sun. I’m lucky to find a spot near fashion management students from Italy and Taiwan, but who are studying in London, and I’m curious to hear their impressions of the summit so far.

“It’s cool that we all share the same understanding of the challenge – that means that we can move in the same direction,” one of them says.

It’s today!

It’s 10 am and the sun is shining in Copenhagen. More specifically we are at Esplanaden in the centre of the city, where Maersk has been so kind to let us use its beautiful facilities for the Youth Fashion Summit. It’s today.

Approximately 100 of the leading students within the fashion industry from all over Europe are meeting to discuss some concrete initiatives for the future of a sustainable fashion industry – from producer to consumer. Today the focus is mainly on the consumer. But let me get back to that part later.

The last hour the students have been arriving and drinking the first cup of coffee before todays lectures and workshops. The atmosphere is loose. Most people have arrived together from their different schools and slowly people start to mingle around. In a corner a group of seven students concentrate on putting the final finger on a presentation for later, while other students are drinking their coffee in silence, since they flew in from Estonia or London this morning.

Who are they?

As I mingle among them it becomes clear to me that the organizers really have succeeded in putting together the most dedicated people within the fashion industry. Some students are specialised in production management, some in design and materials, some in recycling, some in marketing management, others in politics and economics. A common denominator between them is their interest in sustainability.

Expectations

Johanna Tobooco from the design school in Copenhagen is mostly looking forward to hearing the other students’ views on how to create awareness on sustainability among the consumers.

Eydis Elin from Iceland and Luisa Naomi Seifert from Germany are also well prepared for the discussions. Luisa is writing her thesis in politics and economics at CBS about the issue of whether it politically is attractive to establish standards in the textile production.

Eydis agrees – it is important to educate the consumer in the production through transparency in the production process and step by step making things better, not perfect.

Hannah van Grimbergen from the design school in London is excited to hear the other students’ inputs, exchange ideas and have a different teaching.

“We already know so much about the subject, it will be great to hear other angles from other schools”, Johanna Kivihall from Estonia explains.

It begins

At 10 it all begins in the lecture hall. We start with a presentation by Søren Skou from Maersk followed by two lovely welcoming speeches by Eva Kruse from the Danish Fashion Institute and Pernille Berg from KEA. Their enthusiasm about the project is amazing. They look at the same time exhausted, happy and excited after working constantly the last couple of weeks for today. This is big and important.

”You are the future and the hope of this industry”, Eva Kruse says smiling “and seeing you makes it all worth it”.

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A snapshot from the lecture hall during the presentation by Maersk, Danish Fashion Institute and KEA.

Before I know it we are all put into workshop groups and leaving the lecture hall. Not much talking – this first group work is about sharing knowledge and ideas….Image

The participants – students from the leading design schools in Europe – are sharing knowledge in the first workshop of the day.

DEAR STUDENTS
There has been some concerns regarding the materials to hand in on the 26.4 (as written in the guide you were given at the third webinar and quoted in the text above.

The 5 KEY FINDINGS must be written down. Think of story telling and find catchy headlines for your key findings. Each key finding is supported by an argument. Maybe this argument is a mix of writing, quotes, statements and visuals from your Ethnoraids. This should be handed in (send to Ditte) in a word document. You use as many or few pages as needed.

The 2-5 PICTURES are to be set up on a A4 size background and handed in in pdf format. You will style, design the A4 as you like. If you have a series of pictures and would like to hand in 7,8,9 or 10 pics. because it makes sense for your representation of the field – this is fine. Some student asked if there should be text on the pictures so the viewer would know to which Ethnoraid / key finding it belonged. I think this is a good idea, just as long as you make sure to keep the text short.

YOU MUST SUBMIT YOUR 5 KEY FINDINGS INCLUDING ARGUMENTS IN WRITING (WORD DOCUMENT) AND 2-5 PICTURES, graphically set up as you would like to present them on a A4 SIZE IN PDF FORMAT – TO DITTE AT THE LATEST ON THE 26.4.12

I hope this clarified any concerns you may have had regarding the hand in on the 26.

Look forward to see you on the 2. of May.

Best,
Camilla Simpson

We unveil the members of the VIP panel present at the workshop May 2nd  with whom the students have to pitch and stress test their requests:

Eva Kruse
Danish Fashion Institute

Giorgio Pace
V Magazine

Martin Lidegaard
Minister for Climate, Energy and Building

Marko Matysik
Vouge

Kai Margrander
Glamour

Nick Main
Deloitte / Global Leader, Sustainability & Climate Change Services

Søren Stig Nielsen
Maersk Line / Sustainability

Mark Hachmann
Business Development, / Lee & Fung Sourcing Europe Apparel